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Solara Pay

Pay your global team instantly, anywhere, anytime.

Year
2024
Services
Brand identity, Logo design, Visual identity
Client
Solara Pay
Solara Pay, cover

About

Solara Pay is a financial technology company that leverages blockchain technology to revolutionize payroll disbursement processes. Utilizing the Solana blockchain, Solara Pay offers a fully automated and streamlined payroll system that ensures fast, accurate, and cost-effective salary payments to employees around the globe.

The problem

The challenge lies in visually and emotionally conveying its innovative, efficient, and secure payroll solution while standing out in a crowded market. The existing brand identity failed to convey the company values and expertise.

The solution

Solara Pay's brand identity is strategically designed to reflect its core attributes: innovation, efficiency, security, and global reach. The logo symbolizes blockchain technology, scalability, and seamless interconnectedness. A colour palette of purples communicates professionalism, trust, and a forward-thinking approach.

The logo ideation, building the mark from an S, stacked bars, a node diagram and an arrow
An S, three stacked blocks, one direction of travel.
The logo construction grid showing the diagonal geometry behind the markThe Solara Pay lockup shown on purple, charcoal and white

Colour and type

Purple carries the brand, charcoal grounds it, white gives the mark room. Raleway does the talking, plain enough for a payroll dashboard and wide enough to hold a billboard.

The palette, purple 7A75B5 with charcoal grey and white, with RGB and CMYK valuesTypography specimen set in Raleway
A node diagram connecting nine brand attributes including Secure, Efficient, Scalable and Global Reach
Nine attributes, drawn as the network the product actually runs on.
The brand pattern, the mark tiled into a fine repeating grid
The mark, tiled down into a texture.

Salary payment just got easier.

Stationery and product

Payroll is a trust business, so the print had to feel like a bank and the app icon had to survive sitting next to everything else on a home screen.

Business cards laid out in a grid, purple and whiteLetterhead and stationery set
The Solara Pay app icon on an iPhone home screen beside other apps
The icon, where it has to compete.

The message

On-time payments with zero delays and high accuracy. The social system runs that promise across every format without restating it the same way twice.

Social posts pairing photography with the on-time payments messageFurther social posts in purple with the instant payment messaging

Merchandise

The mark had to work embroidered and small, on a cap and a keyring, not only at billboard scale.

Merchandise grid including a cap, keyring, bottle, watch face and smart tag
The small stuff.
A purple branded hoodieBranded polo shirts shown front and back

Out of home

Transforming payroll with the power of blockchain. The identity was built to hold at the size of a building and still read from a bus shelter.

The Solara Pay mark mounted as signage on a building facade
Signage.
A bus shelter poster carrying the campaign photographyA large format placement in an airport terminal
The full brand board, showing logo, palette, type, photography and applications together
The system in one view.
The brand guideline poster showing every page of the document at a glance
The guidelines.