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Ọkín

Glow like royalty. Stand out, shine bright.

Year
2024
Services
Brand identity, Logo design, Visual identity
Client
Ọkín
Ọkín, cover

Rationale

Ọkin is a luxurious yoruba skincare brand. The name Ọkin is a yoruba word that means peacock. The brand values is built on the attributes of a peacock which is carefully represented in the brand logo. The logo is inspired by the patterns of a peacock feather which represents luxury and elegance, a sense of opulence, royalty and sophistication.

The rationale spread, showing the four-petal mark beside a peacock feather
The mark, and the feather it came from.
Brand values listed as Elegance, Radiance, Vibrancy and SophisticationA four-quadrant grid reading Elegance, Royalty, Organic and Luxury around the app icon

Colour and type

A terracotta and clay palette, warm rather than clinical, set against Ojuju in bold and regular. The type is rounded enough to read as skincare and geometric enough to hold the mark.

The colour palette with RGB and CMYK values for each terracotta toneTypography specimen showing Ojuju Bold and Ojuju Regular
Six icon treatments of the mark across light, dark and outlined variants
The mark, across every background it has to survive.

Packaging and stationery

Skincare is bought with the eyes before the skin. The packaging carries the mark quietly and lets the palette do the work of signalling premium.

Business cards fanned across a surface in two terracotta tonesLetterhead and stationery set
A shopping bag beside a product box in clay pinkA cream jar sitting on its box against a warm background
Product bottles arranged on terracotta plinths at three heights
The range.

Glow like royalty

The line ran everywhere the brand went, from the bucket hat to the billboard. Stand out, shine bright.

A branded bucket hat in terracottaA canvas tote carrying the mark and tagline
A roadside billboard reading Glow Like Royalty, Stand Out Shine Bright
Out of home.
The full brand guidelines poster showing every page of the system at a glance
The whole system on one sheet.