Kayfaey

Every sole tells a handmade story.

Year: 2025
Services: Brand identity, Logo design, Visual identity
Client: Kayfaey Footwears

The logo ideation process

The logo mark fuses the initials K and A into a geometric, abstract form. This custom monogram reflects the artisanal nature of the brand, a nod to the skilled hands that create each product. The merging of these two letters into a cohesive symbol represents unity between tradition and innovation, a hallmark of Kayfaey's handmade approach.

K plus A, into one mark.

The palette, Amber Leather, Chestnut Brown, Charcoal Black and Ivory Mist with hex values

The palette and the pattern

Amber Leather, Chestnut Brown, Charcoal Black, Ivory Mist. The chevron of the monogram repeats out into a pattern that carries the brand across surfaces where the full mark would be too much.

The chevron pattern repeated across a full field in amber and brown — The mark, repeated out into a pattern.

The product, and the promise

Beautifully handmade footwears that combine quality and style without compromising affordability. Built for daily wear, made to last.

A pair of handmade loafers photographed against a neutral backdrop

Campaign layout reading Every sole tells a handmade story

Social campaign layout with a black brogue and the handmade footwears headline — The campaign system.

Applications

The identity was worked out across roughly twenty-five applications, from stationery and packaging through to staff kit and the office wall.

Business cards arranged in a grid, amber and white

A branded lanyard coiled on a brown surface

Kraft and white shopping bags with the Kayfaey mark

Two shoe boxes, one patterned and one plain amber

Signage.